New Era for Hip Hop.....TImes are changing

In the 1990s, the amount of producers were 50x less than in 2009. Being a producer meant you had to buy tons of equipment and computer programs were yet to be introduced. At the end of the 20th century, Kanye came into the game becoming the first "new school" producer. He made producing more accessible to more poeple, by making beats in his home. This inflated the number of producers making beats. In the early 2000s the rap game had Timbaland, Mannie Fresh, Lil Jon, Scott Storch and the Neptunes making beats. The number slowly continued to grow until Soulja Boy created "Crank That." The song was made on the demo version of Fruityloops on his computer with no equipment. THe song grossed 10 million dollars and proved that making money off production could be cheap after all. This lead to the New School era where hip hop was filled with home made beats and dances to go along with it. Im not dissing any of those people or songs just saying that the old school producers never got the respect or credit they deserved. In this decade, we saw people snapping, stepping and jerking and all other types of crap all because of the easy access to produce and create tracks. In addition to easy access in creating songs, the internet made rookies make a name for there self in the game of hip hop. Often lacking creativity, the new schoolers use of the internet made them more popular than legends like Common and Nas, who are much better than all of the new schoolers put together. Back to the production argument, while most people use computer programs and cheap keyboards in search of creating a number 1 single. Equipment such as MPC's are still sold at retialers like Guitar Center for one reason: there much better than the programs. Hip hop needs to go back to creating music that made in the 1990s and early 2000s. Now I dont want knock anyone for using those programs b/c I use them myself but, the quality of music needs to improve to the way it was. If that means using Reason or MPC, I dont care as long as the music improves. On a postive note, we saw some ill rappers come into the game such as Kanye, Cudi, Lupe, Big Sean, Wale, we say Wayne dub himself the greatest of all time with his platinum album (Carter III)....we saw Jay become the greatest of all time with the Blueprint Triology and the Black Album. With 2010 in our sights I hope to see those artists continue to make good music and wipe out the garbage we heard on Z 100 this decade. As for the The Breakfast Club we plan to make our mark in the game in this decade

Fruityloops